Six Ways to Improve Your Small-Business Website

According to Contentsquare, an analytics platform, 50 percent of people who visit a website will look at only one page before leaving. To generate a positive first impression and make your small-business website more customer-friendly, consider these six tips. 1. Ease of Use – A website should be created with the customer in mind.  Products … Read more

Beauty Industry Trends

Now that 2022 has passed its midway point, we have a better idea of what trends are emerging in the beauty industry, which will define the year. Here are a few beauty industry trends to consider as you gear up for the final two quarters of your business year:   Ferment AscentThe rise of fermented beauty … Read more